Your work plan must reflect your strategy and be informed by it at every stage. It serves as an outline of goals and objectives. It is an outlined process which allows you to accomplish your set goals, help the organization stay on course, organized and measured. The plan must detail your achievable and affordable tasks, define a series of major actions, projects and efforts to support the overall strategy, and define the best way to articulate the strategy— verbally, textually, visually and conceptually.
Identify infrastructure level initiatives
Choose your brand articulation
Complement the plan with proper media, social media and PR efforts