Who are we?
This is the first and most fundamental step in the process: Identifying the turf
Research is the process that allows your enterprise to accurately assess your value proposition before committing any resources.
Research will allow you to identify and map the turf, gather, analyze and interpret all relevant information about your market, target audience and the feasibility of the proposed product or service offered.
Research is also about contingency planning, potential scenarios, past and future opportunities for your enterprise to grow and develop. Research must cover your own unique characteristics, target audience, field of operation, area of expertise, identifiable competition and your industry.
Accurate and independent research will help preempt and solve challenges your enterprise will face.
Without proper research — designing your offering, including relevance and differentiation, and defining your audience segmentation — will become impossible.
There are two types of research your enterprise should consider: