Empirical, systematic and quantifiable exploration and observation of various phenomena, via statistical, mathematical computational or any other technological techniques. Quantitative research is about gathering numerical data and generalizing it across groups of people to explain a phenomenon
The purpose is to develop models, theories and hypotheses pertaining to the area studied. Quantitative research methods are based on measuring performance to identify correlations. The key is to be able to identify quantitative relationships.
The analysis deploys statistics, software data programs that are meant to point to an unbiased finding that can be generalized to some larger population. Unlike qualitative research, which explores specific experiences, the purpose of quantitative research is to validate insights numerically.
Quantitative research is widely used in sociology, social work, urbanization, finance, economics, demography, psychology, health & welfare, marketing, community health, political science, international relations.
While qualitative research produces information regarding a case, quantitative methods are used to statistically validate one of the offered hypotheses.